The Baltic Sea is one of the most polluted seas in the world. It needs urgent, concrete action on multiple levels and time is running out. We need to change the course now. The fact is that we only have one sea and that sea is in danger, but if we combine our efforts we can save it.

2020 marks the 75-year anniversary of Tove Jansson publishing her first Moomin novel. To celebrate this Moomin Characters Ltd is launching the #OURSEA campaign in collaboration with the John Nurminen Foundation.

The John Nurminen Foundation is a Finnish maritime organization with a mission to save the Baltic Sea and its heritage for future generations. The aim of the #OURSEA campaign is to raise awareness of the condition of the Baltic Sea and gather funds for the Foundation’s work to save the sea and its vibrant culture.

Funds will be raised via direct donations and campaign products, where part of the product price will go towards the campaign. Stakeholders from around the Baltic Sea are already on board – more info to follow soon!